Hello My Name Is

Gonçalo

Mendes

Gonçalo.

Mendes

Gonçalo.

Mendes

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EXPERIENCE

- Consulting with Purpose - Since 2015-

Communications Specialist People Communications · Employee Engagement · Stakeholder Coordination · DEI

Communication & Employer Branding Specialist

Communication & Employer Branding Specialist

From Oct 2026

Communications Specialist · Fidelidade

Supporting people communications, employer branding and employee engagement through inclusive, people-centred communication.

01

Mar 2021 – May 2025

Data Annotation Specialist · Microsoft

02

Oct 2020 – Mar 2021

Head of Digital Marketing & Sales · More Office

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From Oct 2026

Communications Specialist · Fidelidade

Supporting people communications, employer branding and employee engagement through inclusive, people-centred communication.

01

Mar 2021 – May 2025

Data Annotation Specialist · Microsoft

Improved European Portuguese AI data quality and helped standardise annotation workflows, increasing efficiency by 90%.

02

Oct 2020 – Mar 2021

Head of Digital Marketing & Sales · More Office

Connected content, CRM and campaign insights to grow qualified leads and strengthen customer retention.

03

  • INCLUSION

  • DEI ADVOCACY

  • AI ANNOTATION

PERSONAL STATEMENT

My work connects people, culture and communication. I help organizations strengthen employee engagement and employer branding through clear, inclusive and human-centred communication.

My mission is to connect technology with people. I help organizations unlock digital‑ transformation potential through inclusive, sustainable, user‑centred strategies—ensuring they thrive in the future of work.

My mission is to connect technology with people. I help organizations unlock digital‑transformation potential through inclusive, sustainable, user‑centred strategies—ensuring they thrive in the future of work.

“Communication creates belonging when people can see themselves in the story.”

For specific requests, please get in touch with me.

COMPETENCIES

Core

Competencies

Competencies

01.

Communications Specialist

01.

Communications Specialist

01.

Communications Specialist

02.

Employer Branding

02.

Employer Branding

02.

Employer Branding

03.

Employee Engagement

03.

Employee Engagement

03.

Employee Engagement

04.

Stakeholder Coordination

04.

Stakeholder Coordination

04.

Stakeholder Coordination

05.

Corporate & Institutional Communications

05.

Corporate & Institutional Communications

05.

Corporate & Institutional Communications

06.

Diversity, Equity, Inclusion & Accessibility

06.

Diversity, Equity, Inclusion & Accessibility

06.

Diversity, Equity, Inclusion & Accessibility

MEDIA & TALKS

Microsoft Pulse: “Diversity & Inclusion at Microsoft”

MEDIA & TALKS

Microsoft Pulse: “Diversity & Inclusion at Microsoft”

MEDIA & TALKS

Microsoft Pulse: “Diversity & Inclusion at Microsoft”
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MEDIA & TALKS

Microsoft 2024 Global Diversity & Inclusion Report – Featured
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MEDIA & TALKS

Microsoft 2024 Global Diversity & Inclusion Report – Featured

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MEDIA & TALKS

Microsoft 2024 Global Diversity & Inclusion Report – Featured
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MEDIA & TALKS

LinkedIn Article: “I Don’t Have the Option to Be Shy”
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MEDIA & TALKS

LinkedIn Article: “I Don’t Have the Option to Be Shy”

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MEDIA & TALKS

LinkedIn Article: “I Don’t Have the Option to Be Shy”
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MEDIA & TALKS

Microsoft PT Tweet: Disability Inclusion (Dec 2024)
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MEDIA & TALKS

Microsoft PT Tweet: Disability Inclusion (Dec 2024)

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MEDIA & TALKS

Microsoft PT Tweet: Disability Inclusion (Dec 2024)
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MEDIA & TALKS

Facebook Video: “Leaders for Equality” 101F Conference
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MEDIA & TALKS

Facebook Video: “Leaders for Equality” 101F Conference

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MEDIA & TALKS

Facebook Video: “Leaders for Equality” 101F Conference

EXPERIENCE

From October 2026

Communications Specialist · Fidelidade

Joining Belonging & Engagement within People and Organizational Experience, supporting people communications, employer branding and employee engagement.

Coordinating communication across internal stakeholders and supporting alignment with the department leadership.

Bringing an inclusive, accessible and people-centred perspective to internal communication initiatives.

Mar 2021 – May 2025 · Remote

Data Annotation Specialist · Microsoft

Curated and annotated high-volume European Portuguese linguistic data for AI language models, ensuring semantic accuracy and cultural relevance.

Collaborated on international AI projects and helped standardise annotation guidelines, improving efficiency by 90%.

Partnered with engineers and linguists to strengthen quality assurance and deliver multilingual projects on schedule.

Mar 2021 – May 2025 · Remote

Data Annotation Specialist · Microsoft

Curated and annotated high-volume European Portuguese linguistic data for AI language models, ensuring semantic accuracy and cultural relevance.

Collaborated on international AI projects and helped standardise annotation guidelines, improving efficiency by 90%.

Partnered with engineers and linguists to strengthen quality assurance and deliver multilingual projects on schedule.

Oct 2020 – Mar 2021 · Remote

Head of Digital Marketing & Sales · More Office

Planned integrated content campaigns across social media, newsletters and the company blog to grow qualified leads and visibility.

Aligned CRM management and customer data with sales priorities, improving follow-up and retention.

Analysed campaign performance and presented actionable, data-informed recommendations to management.

Oct 2020 – Mar 2021 · Remote

Head of Digital Marketing & Sales · More Office

Planned integrated content campaigns across social media, newsletters and the company blog to grow qualified leads and visibility.

Aligned CRM management and customer data with sales priorities, improving follow-up and retention.

Analysed campaign performance and presented actionable, data-informed recommendations to management.

Nov 2017 – Sep 2020 · On-site

Customer Care Assistant · José de Mello Saúde

Delivered compassionate multichannel support to patients and families across CUF hospitals in Lisbon.

Managed appointment scheduling, administrative issues and accurate case routing in a high-pressure healthcare environment.

Maintained strong satisfaction results and received recognition for professionalism in internal audits.

Nov 2017 – Sep 2020 · On-site

Customer Care Assistant · José de Mello Saúde

Delivered compassionate multichannel support to patients and families across CUF hospitals in Lisbon.

Managed appointment scheduling, administrative issues and accurate case routing in a high-pressure healthcare environment.

Maintained strong satisfaction results and received recognition for professionalism in internal audits.

Feb 2017 – Oct 2017 · On-site

Communication & Image Assistant · União das Misericórdias Portuguesas

Wrote and edited editorial content while protecting brand voice and consistency.

Produced timely articles for Voz das Misericórdias and managed regular updates to the corporate website.

Supported institutional communication through clear, accurate and audience-focused publishing.

Feb 2017 – Oct 2017 · On-site

Communication & Image Assistant · União das Misericórdias Portuguesas

Wrote and edited editorial content while protecting brand voice and consistency.

Produced timely articles for Voz das Misericórdias and managed regular updates to the corporate website.

Supported institutional communication through clear, accurate and audience-focused publishing.

Aug 2016 – Dec 2016 · Freelance · Remote

Journalist · Grupo About Media

Authored more than ten researched features on water sustainability, energy policy and environmental business.

Maintained editorial accuracy through rigorous source research and fact-checking.

Extended publication reach when an article was cited by an environmental policy blog.

Aug 2016 – Dec 2016 · Freelance · Remote

Journalist · Grupo About Media

Authored more than ten researched features on water sustainability, energy policy and environmental business.

Maintained editorial accuracy through rigorous source research and fact-checking.

Extended publication reach when an article was cited by an environmental policy blog.

Sep 2014 – Sep 2015 · On-site

Sustainability & Editorial Management Intern · REN

Managed internal communication channels for an 800-person energy company, including newsletter, intranet and corporate TV.

Drafted press releases and supported corporate responsibility and sustainability storytelling.

Strengthened strategic communication planning across editorial and institutional initiatives.

Sep 2014 – Sep 2015 · On-site

Sustainability & Editorial Management Intern · REN

Managed internal communication channels for an 800-person energy company, including newsletter, intranet and corporate TV.

Drafted press releases and supported corporate responsibility and sustainability storytelling.

Strengthened strategic communication planning across editorial and institutional initiatives.

2012 – 2013 · Internship · On-site

Internal Communication Intern · L’Oréal

Drafted newsletter content and coordinated employee events with the internal communications team.

Developed messaging for internal campaigns that reinforced corporate culture and business values.

Collected employee feedback to improve communication channels and engagement.

2012 – 2013 · Internship · On-site

Internal Communication Intern · L’Oréal

Drafted newsletter content and coordinated employee events with the internal communications team.

Developed messaging for internal campaigns that reinforced corporate culture and business values.

Collected employee feedback to improve communication channels and engagement.

Sep 2009 – May 2012 · On-site

Internal Communication Manager · Sotécnica

Developed internal bulletins and collaborative platforms that strengthened alignment and company culture.

Managed cross-department communication projects with consistent messaging and timely delivery.

Facilitated communication-tool training that improved remote collaboration and project efficiency.

Sep 2009 – May 2012 · On-site

Internal Communication Manager · Sotécnica

Developed internal bulletins and collaborative platforms that strengthened alignment and company culture.

Managed cross-department communication projects with consistent messaging and timely delivery.

Facilitated communication-tool training that improved remote collaboration and project efficiency.

Gonçalo Mendes

ABOUT ME

I’m Gonçalo Mendes, a communication professional with experience across corporate communication, brand strategy, AI data quality and diversity, equity and inclusion initiatives. My work is grounded in a simple belief: communication is most effective when it is clear, inclusive and connected to people’s lived experience. In October 2026, I will join Fidelidade’s Belonging & Engagement team within People and Organizational Experience. I will support people communications, employer branding and employee engagement, acting as a bridge between internal stakeholders and the department. My background at Microsoft Portugal, together with experience in institutional communication, sustainability and accessibility, allows me to bring a multidisciplinary and human-centred perspective to organizational culture.

I’m Gonçalo Mendes, a communication professional with experience across corporate communication, brand strategy, AI data quality and diversity, equity and inclusion initiatives. My work is grounded in a simple belief: communication is most effective when it is clear, inclusive and connected to people’s lived experience. In October 2026, I will join Fidelidade’s Belonging & Engagement team within People and Organizational Experience. I will support people communications, employer branding and employee engagement, acting as a bridge between internal stakeholders and the department. My background at Microsoft Portugal, together with experience in institutional communication, sustainability and accessibility, allows me to bring a multidisciplinary and human-centred perspective to organizational culture.

Communications Specialist

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People Communications · Employee Engagement · Stakeholder Coordination · DEI

Building expertise at the intersection of people communications, employer branding, employee engagement and inclusive organizational culture.

Communication — Clear and purposeful

Belonging — People-centred engagement

Inclusion — Accessible by design

EDUCATION & CERTIFICATIONS

1. Degree & Certificates:

✦ BA in Communication Sciences — ISCSP – University of Lisbon · 2009

✦ Postgraduate Program in Communication, Culture & Information Technology — ISCTE – University Institute of Lisbon · 2012

✦ SAF-Scrum Agile Foundations — PPM Coaches · Issued May 2026

1. Degree & Certificates:

2. Ongoing Development:

✦ Foundations of Digital Marketing and E-commerce — Google Professional Certificate · Coursera · In progress

2. Ongoing Development:

TALKS & MEDIA

Speaking & Appearances
Speaking & Appearances

Diversity & Inclusion

Microsoft Events and Panels

Advocated accessibility, equity, and representation through storytelling

CONTACT

Get In Touch

Interested in discussing people communications, employer branding, employee engagement or inclusive organizational culture?

Mail me at:

goncalomendes10@gmail.com