Hello My Name Is
Gonçalo
Mendes
Gonçalo.
Mendes
Gonçalo.
Mendes


EXPERIENCE
Communications Specialist — People Communications · Employee Engagement · Stakeholder Coordination · DEI
Communication & Employer Branding Specialist
Communication & Employer Branding Specialist
From Oct 2026
Communications Specialist · Fidelidade
Supporting people communications, employer branding and employee engagement through inclusive, people-centred communication.
01
Mar 2021 – May 2025
Data Annotation Specialist · Microsoft
02
Oct 2020 – Mar 2021
Head of Digital Marketing & Sales · More Office
03
From Oct 2026
Communications Specialist · Fidelidade
Supporting people communications, employer branding and employee engagement through inclusive, people-centred communication.
01
Mar 2021 – May 2025
Data Annotation Specialist · Microsoft
Improved European Portuguese AI data quality and helped standardise annotation workflows, increasing efficiency by 90%.
02
Oct 2020 – Mar 2021
Head of Digital Marketing & Sales · More Office
Connected content, CRM and campaign insights to grow qualified leads and strengthen customer retention.
03
INCLUSION
DEI ADVOCACY
AI ANNOTATION
PERSONAL STATEMENT
My work connects people, culture and communication. I help organizations strengthen employee engagement and employer branding through clear, inclusive and human-centred communication.
My mission is to connect technology with people. I help organizations unlock digital‑ transformation potential through inclusive, sustainable, user‑centred strategies—ensuring they thrive in the future of work.
My mission is to connect technology with people. I help organizations unlock digital‑transformation potential through inclusive, sustainable, user‑centred strategies—ensuring they thrive in the future of work.
“Communication creates belonging when people can see themselves in the story.”
COMPETENCIES
Core
Competencies
Competencies
01.
Communications Specialist

01.
Communications Specialist
01.
Communications Specialist

02.
Employer Branding

02.
Employer Branding
02.
Employer Branding

03.
Employee Engagement

03.
Employee Engagement
03.
Employee Engagement

04.
Stakeholder Coordination

04.
Stakeholder Coordination
04.
Stakeholder Coordination

05.
Corporate & Institutional Communications

05.
Corporate & Institutional Communications
05.
Corporate & Institutional Communications

06.
Diversity, Equity, Inclusion & Accessibility

06.
Diversity, Equity, Inclusion & Accessibility
06.
Diversity, Equity, Inclusion & Accessibility

EXPERIENCE
From October 2026
Communications Specialist · Fidelidade
Joining Belonging & Engagement within People and Organizational Experience, supporting people communications, employer branding and employee engagement.
Coordinating communication across internal stakeholders and supporting alignment with the department leadership.
Bringing an inclusive, accessible and people-centred perspective to internal communication initiatives.
Mar 2021 – May 2025 · Remote
Data Annotation Specialist · Microsoft
Curated and annotated high-volume European Portuguese linguistic data for AI language models, ensuring semantic accuracy and cultural relevance.
Collaborated on international AI projects and helped standardise annotation guidelines, improving efficiency by 90%.
Partnered with engineers and linguists to strengthen quality assurance and deliver multilingual projects on schedule.
Mar 2021 – May 2025 · Remote
Data Annotation Specialist · Microsoft
Curated and annotated high-volume European Portuguese linguistic data for AI language models, ensuring semantic accuracy and cultural relevance.
Collaborated on international AI projects and helped standardise annotation guidelines, improving efficiency by 90%.
Partnered with engineers and linguists to strengthen quality assurance and deliver multilingual projects on schedule.
Oct 2020 – Mar 2021 · Remote
Head of Digital Marketing & Sales · More Office
Planned integrated content campaigns across social media, newsletters and the company blog to grow qualified leads and visibility.
Aligned CRM management and customer data with sales priorities, improving follow-up and retention.
Analysed campaign performance and presented actionable, data-informed recommendations to management.
Oct 2020 – Mar 2021 · Remote
Head of Digital Marketing & Sales · More Office
Planned integrated content campaigns across social media, newsletters and the company blog to grow qualified leads and visibility.
Aligned CRM management and customer data with sales priorities, improving follow-up and retention.
Analysed campaign performance and presented actionable, data-informed recommendations to management.
Nov 2017 – Sep 2020 · On-site
Customer Care Assistant · José de Mello Saúde
Delivered compassionate multichannel support to patients and families across CUF hospitals in Lisbon.
Managed appointment scheduling, administrative issues and accurate case routing in a high-pressure healthcare environment.
Maintained strong satisfaction results and received recognition for professionalism in internal audits.
Nov 2017 – Sep 2020 · On-site
Customer Care Assistant · José de Mello Saúde
Delivered compassionate multichannel support to patients and families across CUF hospitals in Lisbon.
Managed appointment scheduling, administrative issues and accurate case routing in a high-pressure healthcare environment.
Maintained strong satisfaction results and received recognition for professionalism in internal audits.
Feb 2017 – Oct 2017 · On-site
Communication & Image Assistant · União das Misericórdias Portuguesas
Wrote and edited editorial content while protecting brand voice and consistency.
Produced timely articles for Voz das Misericórdias and managed regular updates to the corporate website.
Supported institutional communication through clear, accurate and audience-focused publishing.
Feb 2017 – Oct 2017 · On-site
Communication & Image Assistant · União das Misericórdias Portuguesas
Wrote and edited editorial content while protecting brand voice and consistency.
Produced timely articles for Voz das Misericórdias and managed regular updates to the corporate website.
Supported institutional communication through clear, accurate and audience-focused publishing.
Aug 2016 – Dec 2016 · Freelance · Remote
Journalist · Grupo About Media
Authored more than ten researched features on water sustainability, energy policy and environmental business.
Maintained editorial accuracy through rigorous source research and fact-checking.
Extended publication reach when an article was cited by an environmental policy blog.
Aug 2016 – Dec 2016 · Freelance · Remote
Journalist · Grupo About Media
Authored more than ten researched features on water sustainability, energy policy and environmental business.
Maintained editorial accuracy through rigorous source research and fact-checking.
Extended publication reach when an article was cited by an environmental policy blog.
Sep 2014 – Sep 2015 · On-site
Sustainability & Editorial Management Intern · REN
Managed internal communication channels for an 800-person energy company, including newsletter, intranet and corporate TV.
Drafted press releases and supported corporate responsibility and sustainability storytelling.
Strengthened strategic communication planning across editorial and institutional initiatives.
Sep 2014 – Sep 2015 · On-site
Sustainability & Editorial Management Intern · REN
Managed internal communication channels for an 800-person energy company, including newsletter, intranet and corporate TV.
Drafted press releases and supported corporate responsibility and sustainability storytelling.
Strengthened strategic communication planning across editorial and institutional initiatives.
2012 – 2013 · Internship · On-site
Internal Communication Intern · L’Oréal
Drafted newsletter content and coordinated employee events with the internal communications team.
Developed messaging for internal campaigns that reinforced corporate culture and business values.
Collected employee feedback to improve communication channels and engagement.
2012 – 2013 · Internship · On-site
Internal Communication Intern · L’Oréal
Drafted newsletter content and coordinated employee events with the internal communications team.
Developed messaging for internal campaigns that reinforced corporate culture and business values.
Collected employee feedback to improve communication channels and engagement.
Sep 2009 – May 2012 · On-site
Internal Communication Manager · Sotécnica
Developed internal bulletins and collaborative platforms that strengthened alignment and company culture.
Managed cross-department communication projects with consistent messaging and timely delivery.
Facilitated communication-tool training that improved remote collaboration and project efficiency.
Sep 2009 – May 2012 · On-site
Internal Communication Manager · Sotécnica
Developed internal bulletins and collaborative platforms that strengthened alignment and company culture.
Managed cross-department communication projects with consistent messaging and timely delivery.
Facilitated communication-tool training that improved remote collaboration and project efficiency.
Gonçalo Mendes
ABOUT ME
I’m Gonçalo Mendes, a communication professional with experience across corporate communication, brand strategy, AI data quality and diversity, equity and inclusion initiatives. My work is grounded in a simple belief: communication is most effective when it is clear, inclusive and connected to people’s lived experience. In October 2026, I will join Fidelidade’s Belonging & Engagement team within People and Organizational Experience. I will support people communications, employer branding and employee engagement, acting as a bridge between internal stakeholders and the department. My background at Microsoft Portugal, together with experience in institutional communication, sustainability and accessibility, allows me to bring a multidisciplinary and human-centred perspective to organizational culture.
I’m Gonçalo Mendes, a communication professional with experience across corporate communication, brand strategy, AI data quality and diversity, equity and inclusion initiatives. My work is grounded in a simple belief: communication is most effective when it is clear, inclusive and connected to people’s lived experience. In October 2026, I will join Fidelidade’s Belonging & Engagement team within People and Organizational Experience. I will support people communications, employer branding and employee engagement, acting as a bridge between internal stakeholders and the department. My background at Microsoft Portugal, together with experience in institutional communication, sustainability and accessibility, allows me to bring a multidisciplinary and human-centred perspective to organizational culture.
Communications Specialist

People Communications · Employee Engagement · Stakeholder Coordination · DEI
Building expertise at the intersection of people communications, employer branding, employee engagement and inclusive organizational culture.
Communication — Clear and purposeful
Belonging — People-centred engagement
Inclusion — Accessible by design
EDUCATION & CERTIFICATIONS
1. Degree & Certificates:
✦ BA in Communication Sciences — ISCSP – University of Lisbon · 2009
✦ Postgraduate Program in Communication, Culture & Information Technology — ISCTE – University Institute of Lisbon · 2012
✦ SAF-Scrum Agile Foundations — PPM Coaches · Issued May 2026
1. Degree & Certificates:
2. Ongoing Development:
✦ Foundations of Digital Marketing and E-commerce — Google Professional Certificate · Coursera · In progress
2. Ongoing Development:
TALKS & MEDIA
Speaking & Appearances
Speaking & Appearances
CONTACT
Get In Touch
Interested in discussing people communications, employer branding, employee engagement or inclusive organizational culture?
Mail me at:
goncalomendes10@gmail.com












